Designing BEYOU: A Behind-the-Scenes Look at Crafting a Health Bar Brand

BEYOU is an exciting health bar brand set to launch in the health food market. This branding project is a passion project based on the creative brief from Briefbox. The brand's primary target audience is women who lead active, vibrant, and social lifestyles. BEYOU intends to kickstart its marketing strategy by collaborating with social media influencers, using their imagery for promotional campaigns. As the multidisciplinary designer for this project, I created a comprehensive brand identity, packaging designs, advertisements, and promotional materials that resonate with the brand's vision and target audience.

Objectives:

1. Develop a captivating and memorable brand identity for BEYOU that reflects its core values and personality.

2. Create packaging designs that are not only aesthetically pleasing but also functional and aligned with the brand's identity.

3. Design promotional materials, including billboard ads, social media advertisements, iPhone covers, and a postal envelope for influencer mailings.

4. Ensure consistency across all design elements and materials to build a strong and recognizable brand presence.

BEYOU inspiration board.

Design Inspiration:

- Draw inspiration from the brand's target audience and personality traits.

- Incorporate elements that evoke energy, health, and vitality.

- Use a color palette that reflects the brand's vibrancy and fun-loving spirit.

Key Messages:

- BEYOU is the ultimate health bar for active and vibrant women.

- Our bars are not just nutritious but also fun and social.

- Join the BEYOU movement and embrace a healthy, empowered lifestyle.

Brand Personality:

- Active

- Vibrant

- Fun

- Social

- Health-conscious

- Empowering

Animated gif for social media.

Target Audience:

- Women aged 18-45

- Health-conscious individuals

- Active lifestyle enthusiasts

- Social media users and influencers

BEYOU protein bar packaging for three flavors--coconut, berry, and mocha.

Design Deliverables:

1. Logo and brand identity guidelines

2. Typography branding

3. Packaging patterns and packaging design

4. Billboard advertisement design

5. Social media advertisement designs (various formats)

6. iPhone covers featuring BEYOU branding

7. Postal envelope design for influencer mailings

8. BEYOU branded sweatshirt design