How Creating Mood Boards Enhances Brand Identity Projects
Which visual inspiration board do you prefer: A or B?
I love design, and using AI to create my visual inspiration boards makes the process even more enjoyable for me. In this example, I use Midjourney to help me visualize ideas quickly and experiment with different aesthetics at the beginning of my design process.
Whether Iām refreshing a brand or designing packaging, these inspiration boards or mood boards are a tool to get my creative ideas flowing. I do not need to share my initial mood boards with the client. In fact I like to create multiple mood boards before finalizing the concept for a specific project.
The process of creating multiple mood boards when beginning a project can stimulate creative thinking in several ways:
--Juxtaposition of diverse elements can lead to novel combinations and ideas
--Visual exploration can trigger associations that weren't initially apparent
--The freedom to experiment without commitment can encourage bold, innovative thinking
šš» For more tips on using AI in the design process check out these blog posts: