BEYOU is an exciting health bar brand set to launch in the health food market. This branding project is a passion project based on the creative brief from Briefbox. The brand's primary target audience is women who lead active, vibrant, and social lifestyles. BEYOU intends to kickstart its marketing strategy by collaborating with social media influencers, using their imagery for promotional campaigns. As the multidisciplinary designer for this project, I created a comprehensive brand identity, packaging designs, advertisements, and promotional materials that resonate with the brand's vision and target audience.

Brand patterns in your marketing materials and packaging are great ways to create a cohesive visual identity and make a lasting impression on your audience. They help tie everything together and give your brand a professional, polished look. From brand patterns to logos and beyond, I've got you covered! Let's collaborate and take your branding to the next level.

Let's talk tools – Midjourney and Photoshop's generative fill are my go-to’s for whipping up concepts quickly for clients. But let's be real, crafting truly cool stuff with them? It's not a walk in the park if you are unfamiliar with these ai tools.

I grew up in Minneapolis and I've long admired Illume for its commitment to creativity and quality. Inspired by the brand's unique approach to fragrance and design, I embarked on a passion project to design a Spring/Summer candle and its packaging.

In an era where websites serve as virtual storefronts, business cards, and communication hubs all rolled into one, the significance of a cohesive and user-friendly digital presence cannot be overstated. This is precisely where a website style guide steps in – a powerful tool that maintains consistency, enhances user experience and reinforces your brand identity.

Crafting a Unified Online Identity: Think of a website style guide as the DNA of your online presence. Just as a brand style guide maintains visual and messaging coherence across various channels, a website style guide ensures that every element of your website aligns seamlessly. From font choices and color palettes to image styles and button designs, a consistent look and feel throughout your website builds a sense of familiarity. This familiarity fosters trust and comfort among visitors, making them more likely to engage with your content and offerings.

Does your font match your brand? Check out this video tutorial for the online font discovery tool Font Brief which recommends different fonts based on personality traits. Features design tips for typography, brand identity, and branding design.

I recently had the opportunity to work on a web design and brand identity project for a restaurant that serves delicious, healthy food and caters to customers with allergies. My UX design focused on creating an optimal user experience, including the ability to view ingredient listings for each menu item and the convenience of ordering for takeout or dining in the restaurant. By incorporating these features into the website design, the design enhanced the brand's reputation for providing a safe and enjoyable dining experience for all customers.